At Dezino, we analyze your budget for Google Ads and provide the best service that drive in more leads and customers for your business. Paid advertising is the quickest method to begin producing leads from your site. It's regularly alluded to as PPC (Pay per click) essentially on the grounds that you will pay Google each time somebody clicks your site through an Ad. Our group are the best in the business and have found an approach to get visitors from PPC instantly.
Target Audience
Skyrocket Your Business
Monthly Optimizations
Features of Our Google Ad Service
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Target customers by geographical areas and take your marketing to the next level. We'll block out irrelevant search terms to ensure you're only getting relevant clicks. ​
Generate traffic and sales within 24 hours of starting a campaign. It's time to skyrocket your business and take it to the next level.
We'll manage your budget to ensure you get the best results possible. Our experts will constantly tweak your campaign to increase its efficiency.
Pay Per Click Process
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✔ Keyword Research
✔ Campaign Set Up
✔ Landing Page Design
✔ Ads Go Live
✔ Monthly Optimizations
We define your campaign goal based on your needs and set an expected metric to hit. Defining goals will help you and us to determine how successful you want your campaign to be. Is your goal to increase your subscriber list, sales, or sign ups, visitors on the page?
Here at Dezino, we analyze what your competitors do in terms of PPC for similar topics you’re going after. We will check out their ads in Google, look for keywords they’re going after, and think about what you could be doing differently to attract even more visitors. It’s essential that we don’t simply estimate your competitor’s strategies. Instead, thoroughly analyze your competitors’ PPC work.
We analyze data and make sure your location, device, and time targeting are set to reach the right people at the right time in the right place. We target different audiences at each stage of the buyer’s journey. When working with you, we will define your audience at both the campaign and ad group level.
The success of any ad campaign depends on thorough keyword research. We start at a high level and search for all relevant keywords, then choose the most relevant search terms with your ideal parameters (like volume, density, CPC, etc.). We will also make sure to include long-tail keywords in your list as well broader, short-tail keywords.
When working with us, we will ask you to define your total and daily campaign budget.
We make sure you are tracking the conversions that are most relevant to the goals you’ve set. We would also be setting up Google Ads Conversion Pixels to place on your confirmation pages or import Goals from Google Analytics so you have full visibility into how your campaigns are converting once they launch.
Onpage SEO is the way toward tweaking and improving a site to expand its perceivability on the web. We normally execute the entirety of the Onpage changes inside the initial 2 months of starting the campaign. Some examples of Onpage tasks we do: Web page meta keywords, ML sitemap generation, keyword density and Proximity, Internal linking, mobile SEO, web page Headers, Robots.txt file,Google Analytics and search console set up.
We will keep an eye on the progress of your campaigns each day by checking your overall spend vs. conversions. Doing so will help you to see whether the campaign is performing as planned or if you need to make adjustments.
It’s no secret. Backlinks / Link Building are one of the greatest off page factors for any site that needs to cut out a superior presence in natural pursuit. That is the reason endless organizations are currently offering backlink services all through Ontario. Google's ranking depends heavily on connections as a means for seeing how popular and generally welcomed your website pages are. From our thew work and experience we have done here at Dezino, we have noticed what it takes for a link to be powerful, it must at least one of the three components below: 1 – Trust – The link must be able to pass trust to your site 2 – Power – The site that is providing the external link should be linked from a high number of referring domains. 3 – Relevancy – The link needs to come from an article or page that is applicable to your business We will do all three! We ensure that all the connections we manufacture will support Trust, Power and Relevancy
We will monitor which keywords are still performing well and which should be replaced with new ones. If a campaign, ad group, or keyword doesn’t perform, we will adjust your campaigns for new keywords that perform better.
We will analyze how well your ad campaigns performed, by analyzing your learnings, wins, missed opportunities, and continuing experiments. In the future, we will use your learnings to revise future campaign parameters and determine trends to create performance reporting.
Separate campaigns will be built based on a number of factors that depend on your product, website, and goals. For example, we might need to split campaigns by Region, Language, Goal, or Brand vs. Non-Brand keywords.
Campaign structure doesn’t have a one-size-fits-all solution. We would use and suggest ad groups to organize your ads by a common theme. We would try sorting ad groups by the type of product or service you offer. That would limit the number of keywords you use in each ad group.
We will broad match to maximize the reach of your ads. To show your ads to a narrower but more relevant audience.
Sometimes, ads might actually be competing with one another. This happens, but we try to avoid it. To do so, we add cross-group negative keywords to the appropriate ad groups to set parameters around which ads appear for specific search terms and which ones do not.
We will write a compelling copy with a clear and prominent call-to-action is crucial to the success of your ads.
We will get the most out of your spend and include every ad extension that is relevant to your business (like location, telephone, address, etc.). Google can add up this information to each of your ads when showing them to users at no additional cost to you.
We will bid more on keywords that we think will have a higher click-through-rate, like branded and exact match terms. Once we see how an ad performs, you can allocate more budget if you see fit.
Once we are testing multiple ads, we will set up your ad group accordingly and set an ad rotation that ensures that you will get sufficient data on each.
Offpage SEO includes making improvements OFF your site that causes you to rank higher. One of the greatest Offpage SEO positioning components is Links. A connection is basically a notice of your site on another external site. Link building helps increment the authority of your site while likewise upgrades your image perceivability. However, not links are created equal. That’s where our research comes in! Quality > Quantity
We will double check everything and launch your campaigns. From here on out, we will set a daily, weekly, and monthly schedule to check the progress fo your ads.
When we track the progress of your campaigns, we make sure to adjust your bids for the top performing ads accordingly to get the most out of the campaign.
We use the Search Terms Report in Google Ads to monitor the actual search queries your ads are showing for. Sometimes, especially with Broad and Phrase Match keywords, Google will show your ads to similar but irrelevant search queries. If we see any of these in your Search Terms Report, we will add them as cross-group negative keywords to make sure it doesn’t happen again!
At Dezino, we analyze campaign performance and replace poor performing ads with new ones. We will glean your learnings from top-performing ads and incorporate what worked well into your adjusted ad campaigns.
We will determine if you have some ad campaigns with high click-through-rates and low conversion rates. From there we will analyze what might be creating low conversion rates on your landing pages and make amendments to improve your ad strategy with better content.
Our TV network can display a wide range of content, including static images, video ads, news tickers, weather updates, and custom messages. We work with each location to tailor content that best fits their audience and enhances the customer experience.
We carefully vet all ads to ensure they align with the values and preferences of each location. Businesses have the final say on the types of ads displayed on their screens, ensuring content is always suitable for their audience.
Ad frequency depends on the package you choose. We offer different ad rotation options, from standard to high-frequency placements. Typically, your ad will be shown multiple times per hour, depending on the number of ads in the rotation.
Yes, you can choose specific locations where you want your ads to appear. We offer location-based targeting to ensure your ads reach the right audience, whether it's in a specific neighbourhood or type of business (e.g., restaurants, medical offices).
You can submit your ad content through our online portal. We accept various formats, including JPEG, PNG, MP4, and MOV. If you need assistance creating your ad, we offer design and production services for an additional fee.
We monitor all screens in our network and provide regular maintenance. If a technical issue arises, we respond quickly to resolve it. Additionally, businesses and advertisers can contact our support team 24/7 for immediate assistance.
Absolutely! You can update your ad as needed. Depending on your package, a certain number of content changes may be included at no additional cost. Additional updates are available for a small fee.
We provide detailed reports on ad performance, including the number of impressions and estimated reach based on foot traffic data. For certain locations, we can also integrate with analytics tools to provide more granular insights.
We also recommend our clients use custom QR Codes and or phone numbers so you can track which calls / link visits come from where. We can also assist with this process.
We offer flexible contract options, ranging from month-to-month to yearly agreements. While longer-term contracts come with discounts, we also provide the option to cancel or adjust your plan with reasonable notice.
Businesses benefit by enhancing their customer experience with engaging content while earning passive income from allowing ads on their screens. Additionally, they have control over what is displayed, ensuring the content aligns with their brand.
Simply contact us to discuss your needs and goals. We'll walk you through the process, from selecting the right screens and locations to setting up your ad content. Our team handles all the technical aspects, so you can focus on your business.
As many as your package allows (to view our packages contact us)
Yes contact us for exception cases like this
We will be analyzing the performance of your target audience, location, and device settings. If you experience low click-through rates, for example, we will adjust your target audience, location, and other audience targeting settings. An ad that works well in one region might not work well in another. Thus, this will require us to be more specific before going broad so we can analyze different audiences most effectively.
You have full control over the content displayed on your screens. We work closely with you to ensure that the ads and other content align with your brand and are appropriate for your clientele. You can approve or reject any content before it goes live.
In addition to ads, you can display a variety of content, such as menus, promotional offers, event announcements, social media feeds, and entertainment (e.g., news, sports, or lifestyle videos). We can customize the content mix to suit your business needs.
Not at all. We carefully design ad rotations and content to complement your environment, not disrupt it. Ads are typically short and can be interspersed with other engaging content, ensuring a seamless viewing experience for your customers.
By joining our TV network, you can enhance the ambiance of your space with high-quality content while earning passive income from ad placements. Additionally, you can use the screens to promote your own specials, events, or services at no extra cost.
Very little! We provide all the necessary equipment and handle the installation, setup, and maintenance. All you need to do is choose the content you want, and we’ll take care of the rest. Our team is always available for any support you might need.
Yes, you can choose which types of ads and advertisers are allowed on your screens. We want to ensure the content fits your business environment, so you’ll have the final say on what gets displayed.
If there’s a technical issue, our support team is available 24/7 to assist you. We aim to resolve any problems as quickly as possible, often within the same day, to minimize any disruption to your service.
Ads typically rotate every few minutes, depending on the number of ads in the queue. We also regularly update the ad content to keep it fresh and relevant, ensuring your customers are always seeing something new.
We offer flexible agreements to suit your needs, including month-to-month and longer-term contracts. If your situation changes, we can adjust or cancel your agreement with reasonable notice.
The impact on your utility costs is minimal, as the screens typically consume very little power. We also provide energy-efficient equipment to help keep your costs low.
Getting started is simple. Contact us, and we’ll schedule a consultation to understand your needs. We’ll handle the setup, provide you with the necessary equipment, and guide you through the process of selecting and approving content.
Absolutely! As a participating location, you can display your own promotions, events, or services on your screens at no additional cost. This is a great way to engage your customers and boost sales.